It was a total meltdown. It didn’t last long, but CNBC Squawk Box anchorette Becky Quick totally lost it with co-anchor Joe Kernen over the idea that corporate sponsors should pull their support of the NFL over the recent domestic violence revelations. When she sees herself on the video, she’s going to melt down again. It was embarrassing – as she got red faced and started babbling in a machine gun staccato.
The scene started with Andrew Ross Sorkin, the third anchor for the show, read a story about a statement from Pepsi’ CEO Indra Nooyi and her urging to Roger Goodell and the NFL to “seize the moment” on this domestic violence thing. Two thoughts: first, what PR hack wrote that pabulum. Second: wonder if Nooyi and all these other hand ringers are in favor of women in combat? Just a thought.
But I digress: this started a commentary on women CEO’s and other NFL sponsors – and Kernen chided Budweiser for chiming in – as if they are some kind of perfect citizen – and it was on from there.
When the video gets up on CNBC – I’ll post it. It’s quite a little tizzy. Below is partial transcript:
KERNEN: When Budweiser acts holier than thou in terms of what happens in the NFL…they would NEVER market to teens, no…(sarcastically to make a point)
ROSS SORKIN: Why are you so dismissive of the idea that sponsors should..(cross talk)
KERNEN: I’m not dismissive…with you, if it was Budweiser that had done something wrong, you’d be all over them…suddenly you’re on their side…if it’s a way to disparage a company, you’re always on board….(cross talk)
QUICK: No no no….as sponsors, you’re paying good money for bad publicity – lot of cross talk between Kernen and Quick, and then little Becky went off: Sponsors will be under terrible pressure (cross talk) — and then she starts babbling so fast I couldn’t even figure out what she was saying.